Trust Audit · Labs
Score your site. In 30 seconds.
Adaptive across six audience archetypes. Local trade, SaaS landing, e-commerce, agency, AI-search, or our own dev work. Fixes deploy as one-click HitCreate primitives.
No card. No signup. Score reveals immediately; PDF report emails after.
v0.1 ships with two first-class archetypes (SaaS Landing + Internal HitCreate Dev). The other four are 3-dimension stubs, full versions land in v0.4. More labs ←
What it checks
47 dimensions. Six audiences.
Each archetype scores against a relevant dimension set. N/A dimensions are excluded from the denominator — no false F because a SaaS landing has no Google Business Profile.
SaaS / Marketing Landing
v0.1A landing page selling software, a service, or a platform
8 dimensions: sl-h1-clarity · sl-icp-stamp · sl-trust-signals · …
Internal HitCreate Dev Work
v0.1Us, auditing our own work as we build it
9 dimensions: hc-brand-spec · hc-voice · hc-primitive-coverage · …
Local Trade Business
v0.4 stubA local business serving a defined geography
3 dimensions: lt-gbp-stub · lt-nap-stub · lt-reviews-stub
E-commerce Store
v0.4 stubA store selling physical or digital goods
3 dimensions: ec-product-schema-stub · ec-alt-text-stub · ec-trust-badges-stub
Agency Portfolio
v0.4 stubA site selling services rather than products
3 dimensions: ag-case-study-stub · ag-lead-magnet-stub · ag-booking-surface-stub
AI Search Visibility
v0.4 stubAny site that wants to be cited by AI search
3 dimensions: ai-llmstxt-stub · ai-jsonld-coverage-stub · ai-eat-signals-stub